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We're back from our travels and feeling full of inspiration for 2011. You too can feel optimistic after watching street style blogger Scott Schulman muse about The Sartorialist. We love the moody model who completely changes her tune once she find out it's him!  

AWAY WITH THE FAIRIES - Jan 11th, 2011

We will be back with more news at the end of Jan due to a MASSIVE trip incorporating vintage foraging and major meetings...back with more nonsense soon!



The day has arrived and we are now officially stocked in the best department store in the world, Selfridges London! As from today Supermarket Sarah has a themed shop located on the ground floor. Here you will find items to make your heart palpitate on a huge wall, just like on the website.


We have our very own wall right next to Eley Kishimoto don't you know. To tie in with the stores Valentine's Day promotion (I think we might still have have tinsel in the office) most of our items are...yep...you guessed it, red!


Check out some of our items, including our personal favourites a pair of 80s 'new wave' pumps, vintage berets and Lolita heart sunglasses....ooohhhh cheeky!


SEVENTIES SORBET - 6th Jan, 2011

We knew what was coming when we saw the S/S 2011 Marc Jacobs show last September. What we didn't know was how he was going to translate this heavily 1970's influenced collection in ads. Well the wait is over as the campaign has arrived! It's erm..well..exactly like it was on the catwalk, like...exactly! Shot by Juergen Teller (of course) styled by Venetia Scott starring Caroline Brasch Nielson & Masha Kirsanova, Studio 54 on heat b****!!

Here is our take of what may have been on Marc's moodboard!



Fresh from the success of November's Kensal Flea we are back as the resident monthly vintage sale at Paradise Be Way of Kensal Green! As you can expect it's a fashion feast of clothing & accessories, as we takeover the decadent library room. As it's the first sale of the year except more bargains than usual in our SALE, as well as exclusive debut pieces for S/S 2011. Remember we accept credit & debit cards.

Paradise By Way of Kensal Green is situated at 19 Kilburn Lane, London, W10 4AE. It's a very short walk from Kensal Green Tube station (Bakerloo Line & London Overground) or get off at Kensal Rise Overground and check out Chamberlayne Road, named by Vogue as one of London's coolest streets.


FREE ENTRY, 12:00-17:00 Saturday 5th of Feb


SELFRIDGES BABY - 3rd Jan, 2011

Happy new 2011!! We're kicking off things with a huge BANG as Supermarket Sarah has chosen us to be sold within her new shop in SELFRIDGES, London. Due attention has be paid by us sourcing some amazing items for the shops constantly changing themes. We're in good company as other designers on offer include some of our favourites such as Tatty Devine, Patternity ,Eley Kishimoto and Donna Wilson. Check out all the comings and goings on the accompanying blog coming soon to Selfridges.com. So come visit, open on the ground floor from January 10th 2011, Selfridges, London, 400 Oxford Street, W1A 1AB.


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